Context

Nicolas Chéron is a renowned financial markets expert with 20 years of experience. He democratizes investing through a transparent, educational, and accessible approach for over 54,000 French-speaking investors subscribed to his newsletter. He also brings together more than 300,000 followers across all his social media platforms (X, Instagram, YouTube, LinkedIn).

Goals

• Build a web identity aligned with his personal brand
• Maximize newsletter conversions
• Automate content distribution

Technical challenges

• Migration without SEO loss
• Structured CMS for client autonomy
• Automated website ↔ newsletter workflow