Context

Vori Health is an innovative healthcare provider redefining musculoskeletal (MSK) care through a digital-first approach. By integrating specialized medical doctors, physical therapists, and nutritionists, they provide comprehensive treatment for back and joint pain. To support their growth, they needed a high-performance marketing ecosystem capable of converting diverse audience segments, from cold prospects to patients ready for consultation.

Goals

1. Full-Funnel Strategy: Create high-converting landing pages tailored to TOF (Top of Funnel), MOF (Middle of Funnel), and BOF (Bottom of Funnel) stages.
2. Marketing Autonomy: Empower the marketing team to launch, duplicate, and customize funnel pages independently without developer intervention.
3. Brand Consistency: Ensure a seamless medical-grade user experience across all entry points of the patient journey.

Technical challenges

1. Modular Component Architecture: Developed a "Lego-style" system in Webflow, allowing the team to swap sections (testimonials, FAQs, pricing) instantly while maintaining design integrity.
2. Scalable Style Guide: Implementation of a robust global class system to ensure that any change in brand identity updates across all funnel variations simultaneously.
3. Conversion Optimization: Integration of advanced tracking and custom forms designed to capture lead data efficiently while adhering to healthcare privacy standards.