Context

Chargemap is the European leader in electric vehicle charging solutions, providing a community-based platform and a universal charging pass for over 1.5 million users. As they expanded across the continent, their legacy Vue.js website became a bottleneck for the marketing team. To maintain their leadership position, they needed to transition to a more agile infrastructure capable of managing a massive user base across multiple European markets.

Goals

1. Marketing Empowerment: Migrate from a developer-dependent Vue.js environment to Webflow to give the marketing team total autonomy over content and campaigns.
2. Hyper-Scalability: Build a structure capable of supporting more than 10 languages to ensure a localized experience for EV drivers across all of Europe.
3. Performance & SEO: Maintain the high technical performance of a Javascript framework while leveraging Webflow’s native SEO advantages.

Technical challenges

1. Complex Multi-language Architecture: Engineered a robust localization system to manage 10+ languages, ensuring seamless navigation and SEO consistency (hreflang tags) across various European domains.
2. Code-to-NoCode Migration: Successfully translated complex Vue.js components into a high-performance Webflow build without losing the brand's sophisticated UI/UX.
3. Advanced CMS Workflows: Developed a custom CMS architecture that allows marketing managers to push updates, blog posts, and regional promotions simultaneously across all language versions with a single click.